I identified the need for a Digital Asset Management system for Brunswick. They hadn’t had one before and existing brand assets were inconsistently saved on the server with regular feedback that assets were hard to find.

After meeting with several DAM providers I decided to go with Pickit as the best fit. They are partnered with Microsoft whose systems we already had in place and they offered a PowerPoint app as part of the package and Brunswick has a big PowerPoint culture.

Sign-off included getting approval from finance, ICT and senior stakeholders.

I skinned the DAM for our brand and uploaded and tagged hundreds of brand assets including brand guidelines, branded MS Office templates, headshots, icons, mockups, graphics, maps, flags. With my global design colleagues we selected and added a range of on brand photography as well as developing and adding over 150 designed slides.

I drafted a comprehensive communications plan to outline the strategy for effectively reaching our target audience, the overview of which is shown opposite. It went from three weeks before launch to seven weeks after launch.

The plan included key messaging, communication channels, timelines, and responsibilities.

The plan served as a valuable tool to guide the team in delivering consistent and impactful messages to ensure the roll out was a success and engage with our stakeholders effectively.

See below for some of the physical launch collateral.